Ueto's breakthrough came when she was cast as a high school student suffering from gender identity disorder (GID), in the sixth season of the long-running TBS drama 3-nen B-gumi Kinpachi-sensei. Her critically acclaimed performance led to several leading roles and endorsements, eventually establishing herself as one of Japan's most recognizable faces. As one of Japan's most ubiquitous celebrities, Ueto constantly appears on billboards, shop windows and train adverts, and has held the annual title of CM Queen five times since 2004.
She has also ventured onto the big screen, in the lead role in Ryuhei Kitamura's blockbuster Azumi (2003), which earned her a Japan Academy Award for Best Actress nomination, its sequel, Azumi 2: Death or Love (2005), and the film adaption of Thermae Romae (2012)
Labels: Ueto Aya